Project

The rural collaboration project aims to bring holistic multi-sectoral development of rural communities in India, by improving the viability of market-driven interventions through (a) informed decisions based on socio-economic parameters; (b) enabling partnerships across various stakeholder groups; and (c) solutions addressing community needs. The Stages of Development (SOD) Framework is a data-driven tool developed to support public and private sector players drive synergistic action, increase participation in rural areas and accelerate impact.

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Analyse

A tool that helps solution providers to better understand rural community needs, to identify appropriate solutions and delivery models

Collaborate

Enable cross-sectoral synergies through collaboration between public and private sector players

Accelerate

Facilitate scaling of interventions in rural areas through innovative delivery models

Impact


Develop data-driven pathways to scale commercially viable opportunities in rural India, that, enabled by energy and finance, catalyse environmental and social impact, and accelerate growth and prosperity in communities.

The Stages of Development
Framework

A DATA-DRIVEN TOOL TO DESIGN SOLUTIONS AND FACILITATE
COLLABORATION FOR RURAL-FOCUSSED SOLUTIONS

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PARTNERS

Xynteo works with a community of visionary business leaders, equipping them and their organisations to transform the systems in which they operate. We provide advisory services for strategy, innovation, engagement, learning; and build cross-sector collaborations, including the Xynteo Exchange, Leadership Vanguard, Vikasaa and Europe Delivers. Xynteo also produces The Performance Theatre.

Vikasaa, powered by Xynteo, is a business-led coalition launched in 2017, with the support of its founding partners - Hindalco, an Aditya Birla Group Company; Cyient; Hindustan Unilever Limited; Shell and TechnipFMC. Since the launch, three new partners — Tata Trusts, State Bank of India and WPP — have joined the coalition, which aims to leverage the power of collaboration to unlock a new kind of growth in India. The Vikasaa coalition focuses on four thematic areas - Sustainable Mining, Waste to Value, Healthcare and Energise. Impact tracks are supported by cross-cutting verticals focussed on Funding for Impact and Shared Narrative Development.

Energise impact track's mission is to make business-led, large scale systemic changes that accelerate the greater availability and utilisation of sustainable, innovative sources of energy, and energy-efficient solutions to support Government of India’s goals for the county's energy transition.

Shell is one of the most diversified international energy company in India with over 9500 employees and presence across upstream, integrated gas, downstream, renewable energy, and deep capabilities in R&D, digitalization, and business operations. With a retail presence across six states – Karnataka, Tamil Nadu, Telangana, Maharashtra, Gujarat, and Assam - Shell is expanding its network of fuel stations across the country. It has the entire Lubricants end-to-end value chain in India, from conceptualization and development to production and distribution. Serving 50000 consumers through a robust network of 200+ distributors across B2C and B2B lines of Sales. The company also fully owns and operates an LNG re-gasification terminal at Hazira.

With a focus on digitization and future-ready sustainable solutions, the company is nurturing a vibrant ecosystem in India to accelerate energy innovations with Shell E4 for start-ups, Shell Eco-marathon and investments in new energy companies like Husk Power, d.light, Orb Energy and Cleantech Solar. Shell also remains committed to making positive contributions to the communities in which it operates through programmes like NXplorers, Access to Energy and Road Safety across India. Follow us to know how Shell is redefining the energy space: @shell_India, @makethefuture, @shell_ecomar

Since inception in 1892, Tata Trusts, India’s oldest philanthropic organisation, has played a pioneering role in bringing about an enduring difference in the lives of the communities it serves. Guided by the principles and the vision of proactive philanthropy of the Founder, Jamsetji Tata, the Trusts’ purpose is to catalyse development in the areas of health, nutrition, education, water, sanitation and hygiene, livelihood, digital transformation, migration and urban habitat, social justice and inclusion, environment and energy, skill development, sports, and arts and culture. The Trusts’ programmes, achieved through direct implementation, partnerships and grant making, are marked by innovations, relevant to the country. For more information, please visit Tata Trust | LinkedIn | Twitter | Facebook | Instagram

Voices

Meaningful collaborations are essential for the success of go-to-market strategies in the rural space. The deep understanding of rural communities built by local NGOs can help start-ups adapt their solutions to suit local needs and drive adoption at scale.

  • Ananth Aravamudan
    Senior Advisor and Practice Lead,
    Energy, Villgro

An integrated approach is needed to build a cohesive ecosystem that enables access to finance for rural women entrepreneurs, as well as strengthens skill-sets related to their livelihoods and financial management. This approach has successfully been adopted at Mann Deshi and has given control on finance to women.

  • Chetna Gala Sinha
    Founder and Chair
    Mann Deshi Mahila Sahakari Bank

Analysing the areas of technology and innovations in the rural ecosystem can help create sustainable solutions that meet the needs of communities at the grassroot level. Additionally, as one of the key factors of integrated rural development, financial viability can enable holistic growth of the rural economy.

  • Ganesh Neelam
    Head, Central & East Zone and Energy Portfolio,
    Tata Trusts

Engaging the rural communities to own community-based sustainable solutions has been a long-standing issue for stakeholders. This challenge can be addressed to an extent by collaborating with local non-profits and self-help groups who are deeply entrenched with the local communities, and developing a long term skill training and capacity building program along with the solution offering.

  • Piyush Sohani
    Country Director,
    Sistema.Bio

Team

Ganesh Neelam

Head, Central & East Zone and Energy Portfolio

Tata Trusts

Sharad Mittal

Business Development Manager

Shell India

Rewasa Nishchal

Program Manager

Tata Trusts

Chetna Sharma

Strategy and business development – India growth project

Shell India

Oshin Katulkar

Commercial Advisor, Strategy and Business Development

Shell India

Siddharth Gahoi

Program Manager

Tata Trusts

Prasun Pandey

Insights Advisor

Xynteo

Aneesh
Jain

Manager Insights

Xynteo

Shashank Verma

Manager

Xynteo

Prashanth
Varanasi

Manager Insights

Xynteo

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